Enough has already been said and written about 2020. Our typically happy and joyous industry has been turned upside down, and no one was exempt from the fears, disruptions and at worst the pain of losing a loved one.
The wedding industry will survive – and we will be even stronger than before! Trends such as micro-weddings have taken center stage, but will that trend continue? The same with destination weddings – will the lock down that we’ve experienced over the past six months increase our desire for travel? Time will certainly tell, but I can tell you that the wedding industry will adapt and embrace!
WeddingDay has also looked at creative ways to continue serving our readers in a way that makes sense in today’s climate. We allowed our digital reach to lead the path for six digital editions from six cities where our website traffic is strongest. Six editions – all with their own custom cover shoot teams! It truly was a special time, with many obstacles in the way to make them happen, but an experience that I’m sure the participants will never forget.
At the end of the year, we will launch our much-anticipated annual print Look Book 2021 issue that will be a beautiful and inspirational coffee table guide for couples planning a wedding.
We couldn’t be more excited for what the future holds for us – for the wedding industry - and for you – as you plan one of the most important events in your life!