Our 2023 Style Shoot Design Contest Winner: Love at the Disco in Viva Magenta

For WeddingDay’s fifth annual Style Shoot Design Contest, sponsored by AAYS Event Rentals, our participants had the chance to utilize the 2023 Pantone Color of the Year, Viva Magenta, in their choice of three different themes: the 1970s, 1980s or 1990s.

Kudos to all of this year's talented participants! To continue the tradition of years past, selecting the winner was an incredibly difficult decision! Read on to check out this year's champion and to check out all the dreamy details that set it apart as the clear winner!

Our team of winners created a flashy and lively shoot from our theme 'The 1970s'. Led by planner Cynthia Basker of Celebrated Events, they created a style shoot inspired by the iconic Studio 54 disco nightclub. We think they perfectly captured the disco vibes from that era with from the big hair to Chantel Miller Storytelling’s psychedelic photography and the use of numerous disco balls in each scene!

“Pantone defines its 2023 Color of the Year, Viva Magenta, as: brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. The very definition of Viva Magenta could also describe the vibe and spirit of Studio 54,” Cynthia explains. With that perfect connection, it was an obvious decision to make this bright and lively color their feature throughout their shoot. We love that the team chose to highlight and balance the magenta with black, gold and silver—colors you might have seen when visiting Studio 54 in the '70s. One of the most obvious uses of Viva Magenta is in the five different types of roses Marco Alexzondra Floral used around the setup, but it also appears in the signage, linens and lighting!

 

The venue, The Brick, was the perfect place to host this disco shoot. It has plenty of moody elements around the space, like the exposed brick walls that surround the venue. One major incentive to use this venue was the unique loft feature. Cynthia admits, “We honestly chose The Brick for its loft area that served as our VIP lounge, complete with velvet rope. So much has been written about the huge crowds that stood outside of Studio 54, just hoping to be one of the chosen ones that got in to experience it!” We love that this exclusive area was used to house the disco ball illusion cake from Sweet Em’s Cake Shoppe and the bottle of bubbly!

David Bowie and Donna Summers were the inspiration given to BÜK Weddings to create the models' looks. We love the bride's big, curly hair that they paired with a spritz of glitter near the roots and the sparkly eyeshadow that is oh-so-groovy! As for the dress, the team found the perfect style for this occasion at Simply Yours Bridal and Formalwear. “The dress had a plunging neckline and a high slit with a body conscious silhouette that reflected the sultry styles of the day,” Cynthia shares. When paired with the long necklace and bejeweled platform heels, it feels like we were transported back to another time!

Very specific rentals were needed to bring this vision to life. The disco ball wall from Party Lane Balloons and Prop Rental was non-negotiable for Cynthia and made for a perfect backdrop for the ceremony space. We also adore the handmade shimmer chandelier behind the sweetheart table! As for the silver sequin linen, champagne flutes, glass candle holders, gold silverware and charger plates, black dinner plates and magenta napkins, the sponsor of this contest, AAYS Event Rentals provided it all. It's in these details that this shoot is able to bring the vibrant '70s disco era to life!

 

Style Shoot Design Contest sponsored by: AAYS Event Rentals

 

 

 

 

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